What a listing should look like

How a flat advertisement is designed has a big influence on how quickly it can be rented. In our survey among flat hunters, we asked which information in advertisements is most important to tenants. The results are partly surprising.

With the survey among flat seekers, in which about 450 people participated, we wanted to find out which criteria are most important to potential tenants in an advertisement. Not surprisingly, the pictures landed in first place; more than 80% of the participants expect pictures so that they decide to view a property.

An advertisement with attractive pictures arouses interest much more quickly than one without. It is worth investing time and money, for example, by enlisting the help of a professional photographer. Since recently, business customers of Flatfox have been able to order a photo service where a professional team of photographers can quickly and easily take pictures of the objects to be rented.

Pictures are most important in the flat advertisement

What is exciting and also surprising is the rooms of which pictures are desired. The following images are most important to our survey participants:

• The kitchen (80%)

• The bathroom (75%)

• The living room (67%)

They are most likely to be able to do without pictures of the exterior/the building (32%) and the view (30%).

Main characteristics of the flat

What is also important to our respondents are the main features of the flat, such as the number of rooms, the price (80%) and also the exact address (57%). However, many consider the description text to be of secondary importance (44%).

It can also be concluded from this that it is worthwhile to keep it attractive but short and concise. Tenants are also less interested in content such as a floor plan or a map showing the location of the property. Probably because they are used to quickly looking up an address themselves on mobile or desktop.

Present the rental property as realistically as possible

As a general rule, the property should be presented as attractively as possible, but realistically, and should not deviate too much from the current condition in the advertisement. A potential tenant will only be disappointed if the property does not meet his or her expectations at the viewing.

Are you also looking for a tenant?

Then create an attractive advertisement quickly & easily on flatfox.ch

.